Blog Post

The Keys to Choosing the Best Corporate Gifts

  • By Liu Yang
  • 03 Jan, 2018

Corporate gifts are important staple in any organization especially if you want to build or maintain a good client relationship. Sure, phone calls and maybe lunch visits from time to time are nice, but there sending gifts—more importantly custom made ones—can make your patrons feel extra special. At the same time, this gesture, once done right, can leave a good impression for your brand name.

Many organizations are realizing more and more the importance of gift giving 1) it is a tradition that serves the purpose of strengthening professional relationships; 2) it bridges distance that is brought about by the ever-growing world of technology; and 3) everyone else does it because promotional corporate gifts are proven effective marketing tool. There is however, a fine line between a nice gift and a tacky one, so here are some few tips to consider in choosing corporate gifts:

The more personal, the better. If there are two things you would like your gift to be, it would probably be thoughtful and personal. But how do you go this way without appearing desperate or tasteless? One of the most guaranteed personalization approach is name engraving. The feeling that a gift is specially made for you makes all the difference in the world. Putting the receiver on priority is always the best way to go about if you want to show gratitude to them.

Go big or go home. Sometimes, companies choose quantity over quality in the aim to cover everyone on the gift list. Well, there is definitely nothing wrong with wanting to give out as much gift as you can to your client list but you can really do better than settle for merchandise with low quality. With the spread of custom made gifts, there are also plenty of shops that offer quality gift ideas at an affordable price. All you have to do is take time looking for the right provider to give you the best deal.

Surprise the recipients. Giving out gifts on holiday seasons are quite expected than off-peak season. With the abundance of presents people receive from peers and maybe other professional acquaintances, there is probably a better time to shine. This does not mean of course, that you should ditch the holiday gift-giving but rather, choose a better time to send the custom made gifts. Give yourself time to plan out everything.

Have fun while you’re at it. Brainstorming for the perfect gift idea and looking for the shop that can deliver your expectations can be a very tedious task. That is why the best way to deal with it is try to have some fun. How? Start early. More often than not, lack of time is the most stressing factor that make any project a burden. Getting into it little by little and months before your targeted distribution could make a lot of difference. It could also give you time to really evaluate your choices, compare samples, and survey on the best provider.

The year is about to come to a close. Have you thought about what to give your clients for the new business year?

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Nowadays, observing the adage that “the customer is always right” no longer cuts it. Product quality, customer satisfaction, impressive aftermarket services are no longer enough to be competitive or to maintain even a small, loyal customer base. In Singapore, more and more corporate gift companies are beginning to realize the importance of corporate gift-giving in establishing stronger relationships with both employees and clients. The gestures of giving has become a staple of corporate operations such that it has become an ‘art and science’ all its own. Today, special strategy of ‘giftology’ is considered a special commercial function and companies devote tremendous resources into this process.

Singapore companies, big or small, now frequently giving out gifts to employees, clients, and even suppliers not just in special occasions or holidays like Christmas but for simple functions like company foundation days and company activities like sports fest and even for personal events like birthdays. For employees these business corporate gifts are simple testaments that they are valuable in a company and are assets that the company protects. Instead of simply giving awards or commendations for doing a great job or for staying with the company for so long, premium corporate gifts communicate the companies appreciation for the work put in by employees and sends the message that the companies acknowledges every individual in the office regardless of position or job. As such, these gifts boost employee confidence and morale and further encourage them to work harder than before. Most Singaporean companies believe that, if done properly and effectively, a vast array of opportunities can arise for the company

Among clients, suppliers and consumers in Singapore, business gifts hold symbolic functions and express a company’s appreciation for their patronage. At the same time, corporate gifts also generally serve as a marketing strategy and a major public relation instrument. Recent study shows that companies pay a lot of attention in considering what to give out. There are numerous business gift-items to choose from alternatives. But there are creative alternatives. Corporate gift items in Singapore like shirts and coffee mugs can be more creatively and boldly improved through packaging and timing. This means additional care for materials and processes. Shirts, mugs, pens and notepads are staple corporate giveaways simply because these are items that clients and customers use every day and are therefore popular due to practical value of products. Recently, USB, earphones, cellular phone covers, power banks, mobile speakers, and other techno products have become daily necessities and have ideal corporate gift items.

Also, traditional Singapore corporate gifts  like shirts and jackets must not only be useful for office or everyday use but must also fit newer lifestyles like outdoor recreation trends. Dri-fit materials, hooded jackets, sweatshirts can all be used casually on a daily basis   but they are also appropriate for running, jogging and other physical activities. Although the item need not be expensive, they must be of high value. Novelty and handmaid bags and table paraphernalia are not necessarily expensive corporate gift ideas but they are not typically mass produced items and are therefore high value. Personalized corporate gift items also appeal to that sense of being distinct.

Source:  http://lucky-cockatoo.my-free.website/blog/how-to-make-your-corporate-gifts-more-meaningful

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